Gayl Murphy is an award-winning Hollywood Correspondent and celebrity interviewer. She’s interviewed over 15,000 of the biggest celebrities in the world for ABC News, BBC News and SKY News, among others. Gayl is also a speaker, media and presentational coach and the author of “Interview Tactics! How To Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

Gayl celebritizes CEO's, showbiz pros, experts, authors and entrepreneurs, giving them many of the same media-savvy interview tactics and Murphy’s Law’s that some of the most successful celebrities in business and entertainment use to celebritize their brands, on and off the Red Carpet. Her clients have included: The Walt Disney Co., Sony Pictures, Parsons Engineering, AutoNation, Warner Brothers Records, Geffen Records, NBC Television and The XPrize Foundation.

SEMINAR / WORKSHOP / CLASS ON NAVIGATING THE MEDIA

NAVIGATING THE MEDIA! THE MIX BETWEEN BUSINESS, ART AND THE MEDIA

** SIT IN THE MEDIA HOT-SEAT **
Bring your pitches and soundbites - get ready for your close-up!

When the going gets tough … the tough use the media! And, so should you!

Successful entrepreneurs use a combination of media expertise and business-savvy when stepping into the “spotlight” to tell the world about who they are, what they do, and what’s next.

Artists and creative types don't necessarily see themselves as entrepreneurs, because sometimes it's hard to know exactly how and where art, business and the media come together. But, they do – and when done effectively, the result is a killer combo you can take all the way to the bank!

Creative professionals and entertainment pros: actors, filmmakers, musicians, writers, artists, directors, lifestyle entrepreneurs, coaches, producers, etc. all want to make a great living doing what they love, and the first step to making your business grow and prosper is understanding that it's a BUSINESS FIRST, and that you are an ENTREPRENEUR!

As ENTREPRENEURS and SHOWBIZ-PROS you want bookings and sales! What you need are the same cost-effective, targeted media tactics and interview techniques that every successful entrepreneur has, in order to compete (and win) in a competitive marketplace!

Some of the most valuable business and marketing skills for the entertainment industry are navigating the media; getting past the gatekeepers, creating outstanding soundbites, along with pitches that "stick" and "getting the word out" about who you are, what you do…and what's next? Anytime, any place, anywhere.

That you’ll learn at Navigating The Media Seminar…

·         How to “tell it to sell it” on TV, radio, print, and online and what each media wants from you.

·         The 4 QUESTIONS you will always be asked when you meet the media, or any gatekeeper.

·         Creating powerful SOUNDBITES and PITCHES – why they're crucial when the clock is ticking.

·         Translating your story into the LANGUAGE OF THE MEDIA to "moves forward" on it's own.

·         Knowing in advance WHAT THE MEDIA NEEDS so you can give it to them.

·         BRANDING YOURSELF each and every time you walk out the door, or go online.

·         How to PITCH to the media, or any DECISION MAKER with confidence.

·         Why listening is as important as speaking – and WHAT YOU SHOULD TO LISTEN FOR.

Keeping your media message succinct, on topic, and focused.